The Series 7 Dial is the culmination of 15 years of design and engineering. It is smaller, lighter, snappier, and more ergonomic than ever before. We went back to the drawing board to make sure every aspect of this new design is the best version it could be. Here are seven new features of the all-new Series 7 Dial.
We took everything we loved about the Series 6 and pulled it into a tighter, more compact design. Overall, the Series 7 is 30% lighter with a much smaller footprint than the Series 6. By stripping away this excess size and weight, we were able to create a buckle that looks and feels great to wear. This redesign was fueled by our design philosophy that the best objects are less but better.
Along with scaling down the entire buckle, we reshaped the curves to match the waistline better. The tip curves inward more aggressively, pulling everything snugger to your body. The edges of the Series 7 Dial have a beautiful tapered profile that accentuates this new curved shape. A little bit of the back peeks through, hinting at more surprises.
We have always viewed our buckles as mini wearable sculptures. Every surface is equally important, even if you don’t see it as often. The back of the Series 7 Dial is a hidden space where we let our creativity loose without compromising the modern aesthetic of the whole design. The design on the hinge has seven lines to celebrate each of the previous versions of the Dial. The recessed radial pattern embodies the essence of the buckle - movement within a clean, modern design.
The hinge has a new narrower, slimmer, and tapered shape to match the Series 7 Dial’s sleeker profile. The rounded edges are more comfortable to wear all day, especially while seated.
We redesigned the center turning dial to be slimmer and more ergonomic. It has a new complex curve that forms to your thumb better while reducing the overall weight and profile of the buckle. The center dial sits lower inside the body of the belt buckle for a more streamlined look.
We upgraded from N35 to N42 magnets, a 20% increase in strength. These new magnets combine with the lighter dial for a much snappier open-close action. The improved strength and reliability also mean less likelihood of accidentally bumping open the buckle.
The precision-made machined brass sizing stud is the most engineered part of the design that you never see. Tighter tolerance on the inside slot means less slop of the internal mechanism. New chamfers and a lower profile help align the stud with the back and inside of the buckle, pulling it closer to the body. The chamfers have softer edges that are gentler on your fingers when you change your size.
What is good design? Bryan and I ask ourselves this question about our belts every day. Is it the simplest buckle, or the one that makes you the happiest to use? Is it one that holds your pants up the best, or the one that sparks conversations with strangers?